Association with PBR
PBR has long been a sports innovator, and we are very excited to again break new ground in partnering with AUDACIOUS to brand a new CBD line for athlete recovery.
In excitement, drama and intensity, there's no sport quite like PBR (Professional Bull Riders).
Headquartered in Pueblo, Colo., PBR was created in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene to seek mainstream attention, new riches and a livelihood for future generations of cowboys.
The founders believed that bull riding – the part of rodeo drawing the most fans – deserved to be in the limelight and could succeed as a standalone sport. Each rider invested a hard-earned $1,000, some borrowing from family and friends, to start the PBR. The sport took off, and those initial investments spawned a league that is now worth millions, adored by fans all over the world.
Today, more than 500 bull riders from around the world including the United States, Australia, Brazil, Canada and Mexico hold PBR memberships. They compete in more than 200 bull riding events each year on the nationally-televised Unleash The Beast series, Pendleton Whisky Velocity Tour and Touring Pro Division, in addition to those held by international divisions in Australia, Brazil, Canada and Mexico.
The success of PBR, which matches the world's best cowboys against the rankest bulls in epic man vs. beast competition resulting in the most exciting 8 seconds in sports, has made it one of the most prolific and popular sports on television. The premier series is televised weekly on CBS Sports, CBS Sports Network and networks around the world. Additionally, RIDEPASS on Pluto TV now also brings PBR action to fans over the world's leading free ad-supported streaming service.
In 2021, AUDACIOUS partnered with PBR to create the first official CBD product of Professional Bull Riders. Featuring a hefty 500mg of American-grown CBD and medical grade lidocaine or menthol, the AUDACIOUS Wreck Relief is the toughest names in CBD pain relief.